september 2008

objective: design a concept for a hammer using the brand design language of SMART GmbH

exploration: understanding SMART GmbH's design values

- efficient: use of space, environmental consciousness
- cute: toy-like, geometric shapes and contrasting colors, size
- adequately functional: achieves a clear purpose
- confident: "reduced to the max," "open your mind"

concept generation: profile and encapsulation

concept exploration: encapsulation

prototyping: pink foam form exploration

a SMART GmbH hammer

A hammer that exhibits the SMART GmbH brand design values of efficiency, cuteness, adequate functionality, and confidence.